VSBLTY Groupe Technologies Corp. (CSE:VSBY) (Frankfurt: 5VS) (OTC:VSBGF) revealed Thursday that it is among the limited number of companies selected to exhibit at the 2019 NBA Security Conference & Vendor Summit in Las Vegas. The event is being held at the Bellagio Hotel and Casino in Las Vegas on June 27 and 28.
“This is an opportunity for us to demonstrate the intersection of marketing and security and the new face of commercial venues and public places,” said VSBLTY Co-Founder and CEO Jay Hutton.
VSBLTY is a leading retail and security software company that offers industry-leading analytics tools, facial recognition, and non-occluded weapon detection using artificial intelligence (AI), computer vision, and machine learning to provide real-time oversight of a venue.
VSBLTY offers tools like VisionCaptor™, Vector™, and DataCaptor™, which combine motion graphics and interactive brand messaging on any digital display at the point of customer contact with the company’s first-of-its-kind FacialAnalytics.
The versatility of VSBLTY displays enables venues to enhance the customer experience, deliver contextual marketing to increase in-venue revenues, improve target marketing by sponsors, and gain critical operational analytics—all with enhanced security.
VSBLTY Software Ideal for NBA Security
VSBLTY’s Vector™ software is ideal for NBA games, as the camera is embedded directly into display screens and fans at these games are naturally inclined to look at display screens. This allows for more accurate facial recognition than traditional overhead CCTV cameras are able to provide. Vector can identify individuals alone or in a large crowd, objects including weapons and even enable emotional and demographic recognition.
What’s more, VSBLTY’s security technology uses the venue’s existing infrastructure such as kiosks, concourse signage, and camera network to provide a security outpost on marketing assets.
“Our SaaS-based audience and operational measurement and security software enables VSBLTY to lead the effort to deliver surveillance and key marketing intelligence and operational analytics and customer experiences in one platform, allowing multiple venue stakeholders to gain value from the investment,” Hutton explained.
“In order to anticipate cyber and physical attacks there increasingly must be a reliance on innovative technologies. And with more and more so-called soft targets being attacked around the world, heightened security is needed virtually everywhere. VSBLTY’s facial recognition enables faster, professional security responses to threats and can provide security where it has never been available before,” he added.
VSBLTY’s software tools teach computers how to interpret their surroundings, contextualize all of that information and deliver it to the end-user streamlined for specific security application. This means “persons of interest” and specific objects like backpacks or weapons can be identified in large crowds within a matter of milliseconds.
On top of that, with a local non-cloud database of endless biometric entries, VSBLTY Vector is able to work in a closed system with great speed, precision, and accuracy, without depending on the internet for biometric or facial recognition.
It will be exciting to see how VSBLTY Groupe’s advanced security software will be received at the 2019 NBA Security Conference and if it will be incorporated into the security systems at NBA stadiums in the future.
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