Leading software technology company VSBLTY Groupe Technologies (CSE:VSBY) (OTCPK:VSBGF) announced Monday that it’s joined forces with Sensormatic Solutions. The two companies will demonstrate targeted display content at the National Retail Federal expo; they will show attendees how they can use this type of content to produce high impact advertising and shopper insights.
VSBLTY Groupe Technologies to Present at the NRF 2020 Conference & Expo
The National Retail Federal expo is one of the largest retail conferences and exhibitions in the world. The exhibition will take place in New York City on January 12–14. Keynote speakers include Corie Barry, the CEO of Best Buy (NYSE:BBY), and Satya Nadella, the CEO of Microsoft (NASDAQ:MSFT). Gwyneth Paltrow, founder and CEO of goop, will also make an appearance.
At Booth #5401, the two companies—Sensormatic Solutions is the global retail solutions portfolio of Johnson Controls—will demonstrate how retailers can improve the guest experience by using Edge or cloud-enabled digital display solutions. It is the first NRF the companies have done together, but they have long been in contact with one another. In 2019, VSBLY signed an exclusive global reseller agreement with Sensormatic Solutions.
According to the press release, VSBLTY and Sensormatic will demonstrate how the guest experience can improve by incorporating “proximity-aware, interactive brand messaging.” Individuals will learn how identity and demographics can trigger this brand messaging.
Further, VSBLTY and Sensormatic will present to the expo how display content can also produce loss prevention and context-based security.
“Retail continues to change at an accelerated rate,” explained VSBLTY CEO Jay Hutton. “Digital technology is being leveraged to enhance the shopper journey, while multiple methodologies are being deployed to measure and maximize retail intelligence for both retailers and major consumer brands.”
Not the First Time
No company has helped the retail sector more than VSBLTY Groupe Technologies when it comes to improving customer engagement.
The retail industry is experiencing a shift, with data now playing a defining role in both the shopper experience and retail operations. To get ahead of the curve, VSBLY created state-of-the-art technology, such as its VisionCaptor™ and DataCaptor™ software. The latter can be used to help retailers determine the effectiveness of their brand messaging.
VSBLTY also recently teamed up with News America Marketing (NAM), to help NAM better understand shopper engagement. As a result of the partnership, NAM has obtained access to the company’s previously mentioned DataCaptor™ software. The company has also partnered with companies such as Intel (NASDAQ:INTC) and Peerless, while brands like Walmart (NYSE:WMT) and Heineken have deployed its software.
As the digital signage market continues to grow—it’s forecasted to hit $31.71 billion by 2025—VSBLTY could dominate the space while it’s in its prime. Presenting at events like NRF 2020 will only ensure that this happens, and the company’s share price indicates that most investors believe this to be so. VSBY stock is trading up 3.22% on the CSE at the time of writing.
That, for more reasons than one, is why investors interested in retail technology solutions must stay up to date with what has become an ever-evolving company.
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