A season of exciting developments for VSBLTY Groupe Technologies Corp. (CSE:VSBY) (OTCPK:VSBGF) keeps on rolling as today the leading software technology company announced it has been chosen as a preferred vendor for Seneca Labs’ visual media product solutions.
A division of Fortune 109 company Arrow Electronics Inc. (NYSE:ARW) since 2014, Seneca builds efficient and environmentally-designed large-format video players as well as video wall controllers. The company has designed some of the most reliable network video recorders and security management hardware on the market.
Seneca is launching a first-of-its-kind integration software, which will come pre-loaded on digital media players. The software, named “Maestro,” can be ordered complete with content management systems (CMS) or with software analytics that provide audience measurement.
For the launch, the company selected four vendors offering CMS solutions and three vendors offering audience measurement analytics. VSBLTY is Seneca’s only partner offering solutions in both categories.
“We are delighted to have VSBLTY’s state-of-the-art technology to enhance Seneca’s product line,” said Kevin Cosbey, Business Development Manager, Arrow Electronics Global Services.
VSBLTY Offers Next-Gen CMS and Audience Measurement Technology
VSBLTY Groupe’s technology is transforming retail spaces.
Through the company’s edge/cloud-enabled digital display solutions, retailers can enhance their guest experience through interactive brand messaging. As VSBLTY’s solutions are proximity-aware, the messaging is triggered by the identity, the demographics, or even emotional sentiment of the guest.
VSBLTY’s industry-leading content management system is VisionCaptor. VisionCaptor can run on multiple form factors and can support any file type and message format. with an unlimited number of photos, videos, animations, and multimedia content.
For optimal effect, digital displays showing VisionCaptor’s HD and 4K animated messaging can be placed at sports and entertainment venues, transit hubs, as well as essentially any retail environment. The system can also integrate with existing content sets such as RSS feeds, live streams, and foreign content triggers. It can also run on mobile phones via QR code scanning, Bluetooth, and NFC.
VSBLTY’s audience measurement software is DataCaptor, which pairs with VisionCaptor to provide real-time, qualitative measurement and analysis of people who engage with the digital displays. Using machine learning and computer vision, the two solutions deliver content custom-tailored to who the camera “sees.”
DataCaptor measures every step a retail guest takes on the path to making a purchase. This includes dwell time, total impressions, content interaction, percent looking at the screen, and footfall traffic. The software can even identify visitors who return to the digital displays.
In addition to VisionCaptor, DataCaptor can also be paired with foreign CMS software platforms. It is also compatible with all existing camera modules, including USB-attached and IP cameras.
VSBLTY is Establishing Significant, Revenue-Forward Partnerships
Addressing the partnership with Seneca Labs, VSBLTY Co-founder & CEO Jay Hutton said that the company is known for carefully vetting its vendors and that VSBLTY staff considers it an honor to be selected for inclusion in its CMS and audience measurement products.
“VSBLTY’s advanced digital display, which drives interactivity into the customer experience, and Vector, our software module that detects persons or objects of interest, along with our computer-based vision analytics technology, will further strengthen Seneca’s global marketplace position, providing crucial software services to clients worldwide,” he added.
According to a Grand View Research market report released in May, the global digital signage market is expected to be worth $31.71 billion USD by 2025. That’s up from $18.55 billion in 2018, at a CAGR of 8.0 percent.
As VSBLTY has been making a number of strategic and revenue-forward deals similar to the one with Seneca Labs—such as a recently closed three-year agreement with Energetika, which will generate $10 million—the company is cementing its place in the lucrative digital signage market.
Featured image: DepositPhotos © GaudiLab