Jan 8, 2020 Caroline Harris

VSBLTY Joins with News America Marketing to Build Customer Experience

VSBLTY Groupe

Philadelphia-based VSBLTY Groupe Technologies Corp. (CSE:VSBY) (OTCPK:VSBGF) announced Tuesday that it has signed a partnership agreement with News America Marketing (NAM). The two companies will deliver high-level digital in-store media analytics to brand marketers and retailers.

VSBLTY Groupe Technologies Partners with News America Marketing

The partnership sees two leading companies join hands. News America Marketing is a premier marketing services company in Canada and the United States. The company works with renowned brands, in addition to maintaining an extensive network of custom merchandising services and shopper media.

According to the press release, VSBLTY Groupe Technologies will provide data analytics to News America Marketing. News America Marketing will have access to VSBLTY’s proprietary software platform, DataCaptor™. This platform uses sensors and optics to provide real-time, objective measurements in retail. Consumer traffic and engagement level are the basis of these measurements.

As a result, NAM and its clients can use in-store digital tools to develop a better understanding of shopper engagement.

Of course, this is not the first time VSBLTY has partnered with other companies to help educate customers. In 2019, VSBLTY said it’s taking part in a pilot program with Vancouver-based Pure Integrative Pharmacy. The aim was to educate consumers about specific supplements and vitamins. 

Penny For Your Thoughts

“We’re excited to be a key technology partner for News America Marketing, providing data analytics that help NAM and its clients better understand shopper engagement with innovative, in-store digital tools,” said VSBLTY CEO Jay Hutton.

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News America Marketing is on the front line of marketers and retailers using data analytics to engage consumers. The company’s partnership with VSBLTY is one move out of several intended to execute this idea.

“Together, with partners like VSBLTY, we are spearheading the next-generation of innovation for in-store media solutions,” said NAM Chief Retail & Merchandising Officer Tracey Koller. “This is a great example of the collaborative ecosystem of industry players NAM is cultivating and bringing to the marketplace in order to deliver the highest-quality, connected, meaningful and loyalty-inducing experiences to shoppers.”

“We believe, over time, this will transform retail stores into the next mass medium for advertisers to reach and influence their target audiences,” added Koller.

VSBLTY Groupe Technologies: A Name to Remember 

Software technology is a fast-growing industry, and VSBLTY Groupe deserves much credit for this. In 2019, the company signed a global reseller agreement with Sensormatic Solutions. It also started phase one of its Mexico City safe initiatives and raised proceeds through a brokered private placement. Echelon Wealth Partners led this placement, and the company netted $4,084,860 USD in proceeds. This money will go towards acquisitions. 

It’s still early in 2020. And yet, VSBLTY Groupe Technologies wasted no time to entice investors by announcing its partnership with News America Marketing. The company’s stock may be down 6.25% Wednesday, but it’s a safe bet for investors to keep an eye on the company.

If we learned anything from VSBLTY in 2019, it’s that the company is always releasing news and updates, most of which sees the company’s share price react favorably, as it did on December 2, 2019, jumping nearly 20% after it announced that it has engaged CHF Capital Markets.

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