Jan 8, 2020 Caroline Harris

VSBLTY Joins with News America Marketing to Build Customer Experience

VSBLTY Groupe

Philadelphia-based VSBLTY Groupe Technologies Corp. (CSE:VSBY) (OTCPK:VSBGF) announced Tuesday that it has signed a partnership agreement with News America Marketing (NAM). The two companies will deliver high-level digital in-store media analytics to brand marketers and retailers.

VSBLTY Groupe Technologies Partners with News America Marketing

The partnership sees two leading companies join hands. News America Marketing is a premier marketing services company in Canada and the United States. The company works with renowned brands, in addition to maintaining an extensive network of custom merchandising services and shopper media.

According to the press release, VSBLTY Groupe Technologies will provide data analytics to News America Marketing. News America Marketing will have access to VSBLTY’s proprietary software platform, DataCaptor™. This platform uses sensors and optics to provide real-time, objective measurements in retail. Consumer traffic and engagement level are the basis of these measurements.

As a result, NAM and its clients can use in-store digital tools to develop a better understanding of shopper engagement.

Of course, this is not the first time VSBLTY has partnered with other companies to help educate customers. In 2019, VSBLTY said it’s taking part in a pilot program with Vancouver-based Pure Integrative Pharmacy. The aim was to educate consumers about specific supplements and vitamins. 

Penny For Your Thoughts

“We’re excited to be a key technology partner for News America Marketing, providing data analytics that help NAM and its clients better understand shopper engagement with innovative, in-store digital tools,” said VSBLTY CEO Jay Hutton.

>> HL Stock Drops Despite Reporting Best-Ever Quarter for Gold Production

News America Marketing is on the front line of marketers and retailers using data analytics to engage consumers. The company’s partnership with VSBLTY is one move out of several intended to execute this idea.

“Together, with partners like VSBLTY, we are spearheading the next-generation of innovation for in-store media solutions,” said NAM Chief Retail & Merchandising Officer Tracey Koller. “This is a great example of the collaborative ecosystem of industry players NAM is cultivating and bringing to the marketplace in order to deliver the highest-quality, connected, meaningful and loyalty-inducing experiences to shoppers.”

“We believe, over time, this will transform retail stores into the next mass medium for advertisers to reach and influence their target audiences,” added Koller.

VSBLTY Groupe Technologies: A Name to Remember 

Software technology is a fast-growing industry, and VSBLTY Groupe deserves much credit for this. In 2019, the company signed a global reseller agreement with Sensormatic Solutions. It also started phase one of its Mexico City safe initiatives and raised proceeds through a brokered private placement. Echelon Wealth Partners led this placement, and the company netted $4,084,860 USD in proceeds. This money will go towards acquisitions. 

It’s still early in 2020. And yet, VSBLTY Groupe Technologies wasted no time to entice investors by announcing its partnership with News America Marketing. The company’s stock may be down 6.25% Wednesday, but it’s a safe bet for investors to keep an eye on the company.

If we learned anything from VSBLTY in 2019, it’s that the company is always releasing news and updates, most of which sees the company’s share price react favorably, as it did on December 2, 2019, jumping nearly 20% after it announced that it has engaged CHF Capital Markets.

>> Read More Tech News

Featured image: PixaBay

Please See Disclaimer


STOCKS YOU MAY LIKE


Disclosure:

1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on their research and understanding of the sector.

2) The Article was issued on behalf of a third party, VSBLTY Groupe Technologies Corp. Market Jar Media Inc. has or expects to receive 200,000 options of VSBLTY Groupe Technologies Corp. from 4/23/2019 to 4/23/2020.

3) Statements and opinions expressed are the opinions of the author and not Market Jar Media Inc., its directors or officers. The author is wholly responsible for the validity of the statements. The author was not paid by Market Jar Media Inc. for this Article. Market Jar Media Inc. was not paid by the author to publish or syndicate this Article. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security. Market Jar Media Inc. requires contributing authors to disclose any shareholdings in, or economic relationships with, companies that they write about. Market Jar Media Inc. relies upon the authors to accurately provide this information and Market Jar Media Inc. has no means of verifying its accuracy.

4) The Article does not constitute investment advice. Each reader is encouraged to consult with his or her individual financial professional and any action a reader takes as a result of the information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to Market Jar Media Inc.’s terms of use and full legal disclaimer as set forth here.. This Article is not a solicitation for investment. Market Jar Media Inc. does not render general or specific investment advice and the information on Microsmallcap.com should not be considered a recommendation to buy or sell any security. Market Jar Media Inc. does not endorse or recommend the business, products, services or securities of any company mentioned on Microsmallcap.com.

5) Market Jar Media Inc. and its respective directors, officers and employees hold no shares for any company mentioned in the Article.