Mark L. Kay, CEO of Zerify, announced that Pushforce had licensed Zerify’s API as their first customer, describing the event as “significant news”.
Kay later stated “it means that PushForce has successfully integrated the Zerify API to include secure video conferencing within their solution and is rolling it out to their customers now.”
Zerify Inc., formerly StrikeForce Technologies, Inc., is a 21-year-old cyber security company focused on secure video conferencing solutions for small to midsize businesses (SMBs) and enterprise companies. They announced today that PushForce LLC. has released a new version of their market-leading sales automation software that uses the embedded Zerify API.
Kay also brought to light that before Pushforce contacted Zerify they had contacted several other well-known video conferencing platform providers; supposedly, none of them had a custom video conferencing API with the requisite cyber security and platform flexibility to fulfill their specific needs.
According to Kay, “Our Zerify API is the only API on the market that enables businesses to layer the appropriate levels of cyber security controls to keep data safe while satisfying regulatory compliance.”
John Trkla, CEO of PushForce said, “We have always been a visionary company,” implying that choosing Zerify is a long term move. Furthermore, he emphasized that Pushforce is always looking for ways to improve the sales force automation process, such as introducing real-time on-demand secure video conferencing for sales reps, clients, or prospects. According to Pushforce, choosing Zerify was a no-brainer as Zerify’s secure API was intended to interface seamlessly with their CRM. Trkla mentioned, as well, that their clients have shown excitement at the prospect of utilizing the Zerify platform.
Zerify CEO Kay also said that “In addition to CRMs, ERPs & legacy apps, our Zerify API enables businesses of all sizes the ability to easily integrate cyber security & video conferencing into just about any other type of business application.” Kay reiterated the flexibility of the platform for a variety of uses in any number of fields.
Kay, and Zerify, possess a unique product in the oversaturated market of video conferencing platforms. Their product combines the convenience of platforms like Zoom and Teams, but integrates much higher levels of security and confidentiality in order to protect businesses as they become increasingly digital.
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