Emerge Gaming and gaming developer iCandy Interactive announced Wednesday that they are teaming up to develop a new mobile-focused eSports tournament platform called iLeague.
Under the agreement, the two companies will create a white-label Arcade X Platform that utilizes the technology from Emerge Gaming and iCandy’s extensive mobile game portfolio of over 300 mobile premium casual and social games.
According to Emerge Gaming, the platform will aim to “increase the acquisition of users for both parties, re-engage dormant users, drive revenue, social engagement and create an online competitive environment where gamers can compete for prizes.”
What’s more, the selection of premium games and the uniquely designed tournament platform will amplify opportunity for brands to showcase themselves and ensure strong retention of users.
Cross-Promotion Strategy
Not only will Emerge Gaming gain significant content access through the agreement, iCandy has also committed to promote Arcade X tournaments to its current network of 350 million gamers through direct marketing, in-app push notifications, and social channels.
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Access to this content and user base is also a huge bonus for Emerge as it presents to major multinational brands, media buying agencies, creative agencies, and media partners in the lead up to the launch of its Arcade X Platform.
Emerge Gaming launched Arcade X, an eSports and casual gaming tournament platform and lifestyle hub, in December 2016 and has grown to 39,183 registered users. Last week Emerge completed its commercial rollout strategy to launch Arcade X in Australia and other Tier 1 countries.
Emerge will begin integrating iCandy content shortly, which it intends to include as part of its official launch.
Big Competition?
This new eSports tournament platform is set to revolutionize the way gamers access and play games, however, tech giant Google (NASDAQ:GOOGL) also announced the launch of its a cloud-based gaming platform, Stadia, this week at the Game Developers Conference (GDC) in San Francisco.
Will Google’s new platform stifle iLeague’s potential success?
Featured image: Unsplash
