Else Nutrition Announces a Second Full-Scale Manufacturing Run and On-boarding of Retail Brokers for North American Launch

Else Nutrition

Plant-based infant nutrition company Else Nutrition Holdings (TSXV:BABY) (OTCQX:BABYF) (FSE: 0YL) announced on August 20 that the company has commenced a second manufacturing run of the company’s innovative plant-based baby food products. Else Nutrition also announced that the company has entered into on-boarding agreements with additional retail brokers in order to meet the increasing demand for Else’s products.

The announcement comes as consumer demand is surging for plant-based food products among multiple categories in the food industry.

According to Else’s announcement, the company has engaged with additional retail brokers to bring their products to shelves in regional grocers, as well as natural food retailers across the US west coast, Arizona, Nevada, and the northeast and mid-Atlantic regions. Else has hired a specialized broker to help bring their products to one of the US’s largest retail chains, putting Else products in more than 1000 stores across the country and giving the company access to a significant share in the baby food space.

To meet this demand, the company has begun a second commercial manufacturing run, which will be three times larger than the company’s initial production run. In addition to adding inventory for the company’s retail presence expansion, this second production run will increase Else’s capacity to sell its products online. Else has set up automated infrastructure, including warehouses across the US, for e-commerce sales through a third-party logistics company. 

“We are very excited by the early response to our long-awaited product launch and equally pleased to have to ramp up our inventory as we continue to see strong demand for our novel, clean-label, plant-based Toddler Nutrition product,” Else CEO and Co-Founder Hamutal Yitzhak said in the company’s release. “We are grateful for the overwhelming positive daily feedback from parents all over North America and look forward to bringing the product to store shelves soon.”

Plant-Based Products Take the Food Market By Storm

In recent years, plant-based meat alternatives have entered nearly every segment of the consumer food industry, to great acclaim by consumers. Plant-based alternatives to beef and chicken are common, high-demand items now served at major fast-food chains, as well as sit-down eateries. Grocery stores have rushed to meet demand for meat alternatives like Beyond Meat and Impossible Foods, the latter of which is now valued at nearly $4 billion. US consumers spent $5 billion on plant-based products in 2019, an 11% increase from the previous year. One market where plant-based products still have room to grow is the $50.7 billion infant food industry. By focusing on this market segment, Else Nutrition can be a first-mover and an industry leader.

Else Nutrition: A First Mover in Plant-Based Baby Food

Else Nutrition Holdings (TSXV:BABY) (OTCQX:BABYF) (FSE: 0YL) is an Israel-based food and nutrition company specializing in the emerging market of plant-based infant food and nutrition products. The company produces 100% meatless food and nutrition products for infants, toddlers, children, and adults. The company’s products are free from dairy and soy and provide a clean-ingredient complete nutrition alternative to traditional baby formula.

To learn more about Else Nutrition (TSXV:BABY) (OTCQX:BABYF) (FSE: 0YL), click here.

Featured image: Canva

Please See Disclaimer

If You Liked This Article Click To Share


Disclosure:

1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on research and understanding of the sector.

2)The Article was issued on behalf of and sponsored by, Else Nutrition Holdings Inc. Market Jar Media Inc. has or expects to receive from Else Nutrition Holdings Inc.’s Digital Marketing Agency of Record (Native Ads Inc.) seventy-three thousand seven hundred Canadian dollars for 21 days (15 business days).

3) Statements and opinions expressed are the opinions of the author and not Market Jar Media Inc., its directors or officers. The author is wholly responsible for the validity of the statements. The author was not paid by Market Jar Media Inc. for this Article. Market Jar Media Inc. was not paid by the author to publish or syndicate this Article. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security. Market Jar Media Inc. requires contributing authors to disclose any shareholdings in, or economic relationships with, companies that they write about. Market Jar Media Inc. relies upon the authors to accurately provide this information and Market Jar Media Inc. has no means of verifying its accuracy.

4) The Article does not constitute investment advice. Each reader is encouraged to consult with his or her individual financial professional and any action a reader takes as a result of the information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to Market Jar Media Inc.'s terms of use and full legal disclaimer as set forth here. This Article is not a solicitation for investment. Market Jar Media Inc. does not render general or specific investment advice and the information on MicroSmallCap.com should not be considered a recommendation to buy or sell any security. Market Jar Media Inc. does not endorse or recommend the business, products, services or securities of any company mentioned on MicroSmallCap.com.

5) Market Jar Media Inc. and its respective directors, officers and employees hold no shares for any company mentioned in the Article.