Plant-based infant nutrition company Else Nutrition Holdings (TSXV:BABY) (OTCQX:BABYF) (FSE: 0YL) announced on August 20 that the company has commenced a second manufacturing run of the company’s innovative plant-based baby food products. Else Nutrition also announced that the company has entered into on-boarding agreements with additional retail brokers in order to meet the increasing demand for Else’s products.
The announcement comes as consumer demand is surging for plant-based food products among multiple categories in the food industry.
According to Else’s announcement, the company has engaged with additional retail brokers to bring their products to shelves in regional grocers, as well as natural food retailers across the US west coast, Arizona, Nevada, and the northeast and mid-Atlantic regions. Else has hired a specialized broker to help bring their products to one of the US’s largest retail chains, putting Else products in more than 1000 stores across the country and giving the company access to a significant share in the baby food space.
To meet this demand, the company has begun a second commercial manufacturing run, which will be three times larger than the company’s initial production run. In addition to adding inventory for the company’s retail presence expansion, this second production run will increase Else’s capacity to sell its products online. Else has set up automated infrastructure, including warehouses across the US, for e-commerce sales through a third-party logistics company.
“We are very excited by the early response to our long-awaited product launch and equally pleased to have to ramp up our inventory as we continue to see strong demand for our novel, clean-label, plant-based Toddler Nutrition product,” Else CEO and Co-Founder Hamutal Yitzhak said in the company’s release. “We are grateful for the overwhelming positive daily feedback from parents all over North America and look forward to bringing the product to store shelves soon.”
Plant-Based Products Take the Food Market By Storm
In recent years, plant-based meat alternatives have entered nearly every segment of the consumer food industry, to great acclaim by consumers. Plant-based alternatives to beef and chicken are common, high-demand items now served at major fast-food chains, as well as sit-down eateries. Grocery stores have rushed to meet demand for meat alternatives like Beyond Meat and Impossible Foods, the latter of which is now valued at nearly $4 billion. US consumers spent $5 billion on plant-based products in 2019, an 11% increase from the previous year. One market where plant-based products still have room to grow is the $50.7 billion infant food industry. By focusing on this market segment, Else Nutrition can be a first-mover and an industry leader.
Else Nutrition: A First Mover in Plant-Based Baby Food
Else Nutrition Holdings (TSXV:BABY) (OTCQX:BABYF) (FSE: 0YL) is an Israel-based food and nutrition company specializing in the emerging market of plant-based infant food and nutrition products. The company produces 100% meatless food and nutrition products for infants, toddlers, children, and adults. The company’s products are free from dairy and soy and provide a clean-ingredient complete nutrition alternative to traditional baby formula.
To learn more about Else Nutrition (TSXV:BABY) (OTCQX:BABYF) (FSE: 0YL), click here.
Featured image: Canva
