TORONTO, Feb. 06, 2019 (GLOBE NEWSWIRE) — Enthusiast Gaming Holdings Inc. (TSXV:EGLX) (OTCQB:EGHIF), (“Enthusiast” or the “Company”), a gaming company building the world’s largest community of authentic gamers, is pleased to announce that it has opened a US-based office and hired a sales team to drive advertising sales and increase annual revenue. The US-based sales team is based in San Francisco and will be responsible for leading North American sales. This expands the company’s current reach with a sales team in San Francisco, London, UK, and the corporate head office in Toronto. The company kicked off the opening of the sales office with a West Coast advertising roadshow, meeting with top gaming publishers, global brands, and media agencies.
Over half of Enthusiast’s network website traffic originates from the US, and with the recent Omnia Media partnership, Enthusiast also represents the largest YouTube gaming MCN (multi-channel network) with 900 YouTube channels and an additional 50 million monthly visitors. The expansion to the US is an important catalyst for growth to capitalize on Enthusiast’s growing network and provides availability and access to a number of significant advertising partners based in California.
“The decision to open an office in San Francisco was a logical step in our business growth strategy,” said Eric Bernofsky, COO of Enthusiast Gaming. “A large number of ad agencies and game publishers are located on the West Coast and it’s critical that we meet clients where they live to service them most effectively,” Bernofsky concluded.
To date, most of Enthusiast’s revenue generated has been from programmatic advertising. The launch of the West Coast office will allow the Company to monetize website traffic more efficiently and effectively through direct brand and agency relationships.
As one of the gaming industry’s fastest growing companies with a significant network of gamers around the world, Enthusiast enables brands and agencies to reach a prime target audience through various advertising tactics, online and offline. Enthusiast has partnered with some of the world’s leading brands, including Activision Blizzard, Nintendo, Bell and Microsoft and deploying a sales team will drive engagement and continue to build important brand relationships.
Founded in 2014, Enthusiast is the fastest-growing community of video gamers. Through the Company’s unique acquisition strategy, it has a platform of over 80 owned and affiliated websites reaching over 75 million monthly visitors and 900 YouTube channels and an additional 50 million monthly visitors. Enthusiast also owns and operates Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX, (eglx.ca) with over 55,000 people attending in 2018. For more information on the Company, visit www.enthusiastgaming.com.
Head of Investor Relations & Marketing
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, comments with respect to strategies, expectations, planned operations and future actions of the Company. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of Enthusiast to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to Enthusiast, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of the Company should be considered highly speculative.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
The securities of the Corporation have not been and will not be registered under the United States Securities Act of 1933, as amended and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirement. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.