NFT Technologies (NEO: NFT) (OTCQB:NFTFF) Is Onboarding Major Sports Leagues Into The Metaverse and Bringing the Next 100 Million Users to Web 3
Sports leagues are constantly fighting for ways to keep fans engaged. Industries like gambling or fantasy sports act as a way to keep fans engaged. The sports betting industry is expected to reach $160B by 2029.1
Major sports were already struggling to engage their audience and the NFL, NBA, NHL, and MLB all saw significant drops in attendance from 2008 to 2018.2
Luckily, a new era of fan engagement is taking place and sports teams and leagues are using this new platform to breathe new life into the sports world.
By merging the real fan experience with the virtual world, leagues are engaging with fans and attracting new younger audiences, and it’s already completely revolutionizing the sports industry.
We have already seen some of the largest sports organizations jump onto the NFT bandwagon, but it’s becoming clear that sports and NFTs are meant to walk hand in hand.3
The NHL just entered the NFT space through a multi-year deal with NFT platform Sweet.
The deal, which will provide NHL fans and collectors the chance to buy, sell, collect and trade never-before-offered pieces of NHL history4, is one of the largest of its kind in the league’s history.
“I think it’s fair to say that this is one of the largest licensing deals we’ve done in league history. So it is very lucrative. And we think that there’s also huge upside going forward.” – Dave Lehanski, the NHL’s executive VP of Business Development and Innovation5
MLB is another major sports league that just announced a collaboration with NFT gaming company Sorare to launch an NFT-based fantasy-style game this summer.6
But, when it comes to merging sports and the virtual world, the Australian Open Tennis Tournament (AO) takes the cake.
With restrictions still in place, the AO teamed up with a company called NFT Technologies (NEO: NFT) (OTCQB:NFTFF) and became the first grand slam tennis tournament to enter the Metaverse.
The initiative garnered some VERY impressive results and is continuing to grow (over $10 million in secondary sales and rising).
And this is just one of the many successful ventures NFT Technologies (NEO: NFT)) (OTCQB:NFTFF) has its hands on.
The company recently announced an exclusive partnership with World Table Tennis to build out their web3 strategies. More people in Colorado bet on Table Tennis each month than on College football. The fanbase of World Table Tennis is over 500M7 world wide, the potential of what NFT Tech (NEO: NFT) (OTCQB:NFTFF) could do with such a massive fan base compared to the Australian Open is huge.
Introducing the Company Bringing Massive Fan Bases into Web3
NFT Technologies (NEO: NFT) (OTCQB:NFTFF) debuted as the first approved NFT listing on the NEO exchange on May 25 and just recently began trading on the OTCQB under the symbol “NFTFF”.
The company’s new CEO Adam De Cata, is a recognized leader in blockchain, NFTs and the Metaverse and specializes in building digital and virtual world experiences for brands and artists.
De Cata spent his early career managing iconic brands such as Batman and Harry Potter for Warner Bros8 and is now serving as Head of Partnerships for Decentraland, which is widely considered the first Metaverse with a market cap that peaked at over $10 billion earlier this year.
Now, De Cata is tapping into his knowledge and experience to help NFT Technologies (NEO: NFT) (OTCQB:NFTFF) achieve its goal of building deeper connections with brands, their consumers, and the digital currency ecosystem as the world begins to embrace all of the ways NFTs can change the digital and physical world experience for the better.
The company is launching some of the most epic NFT experiences the Metaverse has seen.
Not only have they partnered with 50 leaders in the space and raised over $10 million with a successful public listing, NFT Tech (NEO: NFT) (OTCQB:NFTFF) has already built a strong reputation for successfully onboarding companies and big-name brands into the metaverse – including working with 10 major brands like Coca-Cola, Samsung, Linktree, and Sotheby’s!
To say that this company NFT Technologies (NEO: NFT) (OTCQB:NFTFF) could be the one to watch would be an understatement because it’s already showing leadership status in the NFT and Metaverse space.
NFT Tech’s (NEO: NFT) (OTCQB:NFTFF) last round was at C$1.00, and its stock is currently trading at C$0.29 with a market cap of only C$23 million.
This is a company that is grossly undervalued and here’s why investors need to take a closer look at this electrifying startup.
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Why NFT Technologies (NEO: NFT) (OTCQB:NFTFF) has Unlimited Blue Sky Potential Partnering With The Biggest Brands
NFT Technologies (NEO: NFT) (OTCQB:NFTFF) is building a strong reputation for its ability to onboard companies and brands like the Australian Open and Elvis into the Metaverse, a potential $1 trillion market.9
NFT Tech (NEO: NFT) (OTCQB:NFTFF) will earn royalties between 5% and 10% allowing them to earn revenue every time an NFT is sold in the marketplace.
Digital Wearables are a $115.8 Billion Market.10 NFT Tech’s (NEO: NFT) (OTCQB:NFTFF) partnership with Faith Tribe and the Fashion Dao gives them potential access to millions of Gen Zs getting into Digital Fashion.
NFT Tech’s (NEO: NFT) (OTCQB:NFTFF) Sherwa gaming platform has over 1 million users allowing them to bring Web2 gamers into Web3 with community spaces and head-to-head matches.
NFT Tech’s (NEO: NFT) (OTCQB:NFTFF) upcoming Big Data analytics integration will give unprecedented insights to gamers to make decisions that will earn the highest profits.
NFT’s leadership team includes new CEO, Adam De Cata who previously managed iconic brands such as Batman and Harry Potter for Warner Bros and is Head of Partnerships for Decentraland, onboarding the likes of Sotheby’s and Coca-Cola to the Metaverse.
Press Releases
- NFT Tech Announces Significant Increase in Pipeline for NFT Strategies and Launches
- NFT Tech Announces Compatibility with Meta’s NFT Rollout
- NFT Tech Partners with Sony’s Hawk-Eye Innovations to Strengthen Foothold in Sports NFTs
- NFT Tech Announces Eligibility for DTC Deposits, Expanding Access To Common Shares For US Investors
- NFT Tech’s Run It Wild and AO Metaverse win Cannes Lions award for Sports Entertainment
NFT Tech (NEO: NFT) (OTCQB:NFTFF) Generates Royalties On Every Sale
Some people may think NFTs are only beneficial to brands during the initial sale, but the truth is, they’re the gift that keeps on giving.
The beauty of NFTs is that royalties from the original NFT give owners a percentage of every sale each time an NFT is sold in the marketplace, with typical royalty fees ranging between 5% to 10%.
Here’s a look at how the process works:
NFT Tech’s (NEO: NFT) (OTCQB:NFTFF) unique co-creation model with Tier 1 brands allows it to own part of the brand asset resale royalty and profit from every sale and every resale of the Web3 assets. In addition, NFT Tech (NEO: NFT) (OTCQB:NFTFF) can capture earnings from games because Web3 allows players to buy assets from other players in a marketplace.
Let’s look at some of the company’s successful ventures to date and why it’s primed to achieve big things in the NFT space.
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Hitting an Ace With the Australian Open
In 2022, the Australian Open Tennis Tournament (AO) attendance was capped at 50% capacity due to CV-19 restrictions.11
The organization already lost out massively on ticket sales in 2021, so they decided to create a completely new and unique experience that would engage fans all around the world.
The organization teamed up with NFT Tech (NEO: NFT) (OTCQB:NFTFF) and created 6,776 AO Art Ball NFTs, a digital art collection that allowed fans to purchase their very own piece of the iconic AO court.
It’s the first data NFT of its kind, combining real match data with NFTs.12 Every match point during the AO tournament awarded a fan who owned that part of the AO court.
Supporters could unlock digital wearables, view exclusive content, and even watch matches live in a Metaverse replica of the arena.
The AO Metaverse attracted roughly 4,000 to 5,000 unique visitors daily and recorded the highest metaverse attendance ever in Decentraland.
Decentraland is the world’s first fully decentralized, 3D virtual reality platform built on the ETH blockchain. At its peak had a market cap of over $10 billion. On August 15, its MANA token was trading at a US$1.96 billion market cap.13
The AO Art Ball NFT campaign produced some eye-popping numbers, including:
- Public sale that sold out in 3 minutes
- 1,000ETH secondary trading volume achieved within 48 hrs
- Over $10 million in secondary sales (and growing)
- Placement in the Top 100 projects on Opensea
And this is just a glimpse of what Metaverse could do for other large fan bases worldwide.
Partnering With The Sports World’s Most Innovative Tech
After a successful campaign with the Australian Open, NFT Technologies (NEO: NFT) (OTCQB:NFTFF) signed a partnership agreement with Sony’s Hawk-Eye Innovations to strengthen its foothold in Sports NFTs.14
Hawk-Eye offers best-in-class officiating, broadcast and digital solutions to the sports world and is currently working with 23 of the top 25 sports leagues & federations globally.
Hawk-Eye is a camera vision system used in major sports leagues to trace the ball’s trajectory during the game and it’s the most advanced officiating tool used in sport.
Hawk-Eye, a key part of the Sony Sports business, is teaming up with NFT Technologies (NEO: NFT)) (OTCQB:NFTFF) to connect live sports data to the massive potential of the sports NFT market.
When considering what NFT Tech (NEO: NFT) (OTCQB:NFTFF) did for the Australian Open, imagine the possibilities it could unlock for the sports organizations on Hawk-Eye’s roster…
NFT Tech (NEO: NFT) (OTCQB:NFTFF) Signs Multi-Year Deal With World Table Tennis
Coming off the heels of a successful launch with AO, NFT Technologies (NEO: NFT) (OTCQB:NFTFF) inked an exclusive multi-year deal with World Table Tennis (WTT) to develop and execute a Web 3 strategy to engage its global fan base and reach the frontier of emerging tech.
This deal has the potential to be a big one when you consider WTT’s outstanding global fanbase of 519 million.
Not to mention the Singapore-based company runs over 50 global events annually that attract hundreds of millions of unique viewers.15
The partnership will span end-to-end Web 3 strategy encompassing fan engagement to digital collectibles, metaverse experiences, play-to-earn, and move-to-earn gaming.
This deal will also provide NFT Technologies (NEO: NFT) (OTCQB:NFTFF) with greater exposure to the Asian market, which leads in crypto adoption and tech innovation.16
Last year, crypto wallet leader Metamask reported over 10 million monthly active users,17 with Asia leading the pack regarding wallet adoption growth.
And there is still much growth potential, with just 3.6% of the population owning crypto in Southeast Asia and 10% in Singapore, meaning plenty of potential growth for NFT Technologies (NEO: NFT) (OTCQB:NFTFF).18
Investors ‘All Shook Up’ Over Elvis NFT
As another example of NFT Technologies (NEO: NFT)) (OTCQB:NFTFF) accomplishments, the company helped launch the first fully on-chain Elvis NFT from the Estate of Elvis Presley with a dream team of partners and collaborators.19
The King and his castle, @ElvisPresley at Graceland#Elvis pic.twitter.com/QfvL0Xa8Vf
— Elvis On-Chain (@elvisonchain) July 28, 2022
This Metaverse project includes exclusive Metaverse wearables, iconic real-life Elvis memorabilia, never-before-seen recordings and content, 1,935 Elvis Genesis Key NFTs to commemorate the King’s birthday that provide an all-access pass to the Elvis On-Chain Metaverse.
On August 22, 2022 at 7 pm UTC, an Elvis block party20 will take place in Decentraland and 10,000 wearable NFTs will be airdropped to prospective investors. Winners will get an officially licensed Elvis Guinness World Record Collection.
🎙️ Ladies and gentlemen...@elvispresley has left the building and entered #TheSandbox! pic.twitter.com/5Ks7sws7k2
— The Sandbox (@TheSandboxGame) May 25, 2022
NFT Partners With Faith Tribe to Launch Fashion Brands into the Metaverse
NFT Technologies (NEO: NFT) (OTCQB:NFTFF) also recently partnered with Faith Tribe, one of the world’s top open-source fashion design platforms, to launch “Fashion Dao” – a fashion-focused launchpad for brands and creators looking to break into Web3 – to further position itself at the forefront of the new Metaverse wave.21
This move could prove to be advantageous for the company, and therefore, early investors.
Why? Because more than ever, Gen Z consumers see digital fashion as an extension of their real lifestyle – just as millennials have grown to view social media as an extension of their social lives over the last decade.
With the popularity of Instagram and the Metaverse, the need for digital clothing has grown exponentially. According to Deloitte, by 2030, the Metaverse fashion market may grow to US$55 billion.22
Faith Tribe was created by the owners of famous fashion brand Faith Connexion, which is worn and promoted by endless influential A-list celebrities like Beyoncé, Rihanna, Kanye West, and Taylor Swift.23
Iconic brands in the space include Louis Vuitton, who launched a video game with collectible NFTs for its 200th anniversary; Gucci, which launched a $4,000 digital handbag and created a “Gucci Garden” in the Roblox Metaverse that attracted 19 million visitors; and Balenciaga, which released its entire Fall 2021 collection in the videogame, Fortnite.
Designers can create NFTs, and will be rewarded for contributing to the ecosystem through the $FTRB coin.
First Mover Advantage In Play-to-Earn (P2E) Video Gaming
NFT Technologies (NEO: NFT) (OTCQB:NFTFF) announced June 30 that it is acquiring Sherwa, a gaming platform with over 1 million users.
Sherwa’s platform creates spaces where gamers can join and interact with a gaming community, participate in community events and make connections to enhance any form of online play.
Sherwa has a selection of over 200 games, including mega Esports titles like Fortnite, Free Fire, League of Legends (LOL), Call of Duty, Valorant and Minecraft.
Sherwa has partnered with major developers like Riot Games and Epic Games Store to facilitate better gaming experiences for their players.
Through NFT Tech’s new gaming platform24 and the new addition of Sherwa’s gamer base, NFT Technologies (NEO: NFT) (OTCQB:NFTFF) will be able to provide some of the largest gaming studios the chance to gain players fast with competitive rewards.
In June, Epic Games announced plans to support P2E gaming on its platform of over 160 million users and list the first NFT game, Grit, on the Sherwa Platform.25 This move represents the strength of the P2E gaming space within gaming and crypto and highlights the direction the “microtransaction” economy is going.
Just look at CS:GO, a game where players can earn and sell “skins” for real money. The CS:GO skin industry is valued at $50 billion, with billions of dollars worth of skins changing hands between players yearly. The fee per transaction on CS:GO is 10%.
An Amazing Leadership Team
As we have stressed earlier, the biggest reason why we think NFT Technologies (NEO: NFT) (OTCQB:NFTFF) is such an undervalued business is because of its newly engaged CEO and management team:
Adam De Cata – Chief Executive Officer: Adam is a recognized leader in blockchain, NFT, and Metaverse enablement and specializes in building digital and virtual world experiences for brands and artists. He spent his early career managing iconic brands such as Batman and Harry Potter for Warner Bros26 and is now Head of Partnerships for Decentraland, onboarding the likes of Sotheby’s and Coca-Cola to the metaverse.
Wayne Lloyd – Executive Chair/Co-founder: Wayne is an entrepreneur, trader, and technology executive with extensive capital markets experience that has raised millions in capital to support profitable businesses and has successfully attracted world-class talent to ventures he is involved in. He currently serves as the CEO of TraceSafe Inc. and Executive Chairman of NFT Technologies. His expertise ranges from scaling startups, special situation investing, and leading complex tech M&A transactions.
Jeremy Gardner – Diretor/Board Member: Jeremy founded and sourced capital for several businesses in the Blockchain space, including Augur, SAAVHA, and Blockchain Capital. He advises some of the top startups in the industry and is often cited in the press surrounding blockchain technology.
Curt Marvis – Director/Board Member: Curt is recognized for his career in media and digital distribution. He served as President of Digital Media at Lionsgate; Founder & CEO of CinemaNow; President of 7th Level and Founder & CEO of The Company, where he was awarded the MTV Lifetime Achievement Award.
To help you get your research started off on the right foot here is a summary of the main points outlined in this article:
Why NFT Technologies (NEO: NFT) (OTCQB:NFTFF) Is a Startup That Investors Need to Pay Close Attention To
NFT Technologies (NEO: NFT) (OTCQB:NFTFF) is building a strong reputation for its ability to onboard companies and brands like the Australian Open and Elvis into the Metaverse, a potential $1 trillion market.
NFT Tech (NEO: NFT) (OTCQB:NFTFF) will earn royalties between 5% and 10% allowing them to earn revenue every time an NFT is sold in the marketplace.
NFT Tech’s (NEO: NFT) (OTCQB:NFTFF) partnership with Faith Tribe and the Fashion Dao gives them potential access to millions of Gen Zs getting into Digital Fashion.
NFT Tech’s (NEO: NFT) (OTCQB:NFTFF) Sherwa gaming platform has over 1 million users allowing them to bring Web2 gamers into Web3 with community spaces and head-to-head matches.
NFT Tech’s (NEO: NFT) (OTCQB:NFTFF) upcoming Big Data analytics integration will give unprecedented insights to gamers to make decisions that will earn the highest profits.
NFT’s leadership team includes new CEO, Adam De Cata who previously managed iconic brands such as Batman and Harry Potter for Warner Bros and is Head of Partnerships for Decentraland, onboarding the likes of Sotheby’s and Coca-Cola to the Metaverse.
To sum up, NFT Technologies (NEO: NFT) (OTCQB:NFTFF) has both the leadership and cutting-edge technology to help brands fully embrace immersive Metaverse technologies to better engage and satisfy their audiences, and gamers to utilize NFT Tech’s technology to increase earnings in the ever growing P2E industry.
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