The entertainment industry has some big-names, from Netflix (NASDAQ:NFLX) to Disney (NYSE:DIS). But forget the FANG stocks for a second because recently, the entertainment and media sector has been influenced by new players. Three, specifically.
Here are three trends influencing the entertainment industry.
Three Trends Influencing the Entertainment Industry
Trend Number One: Blockchain
Blockchain rose in popularity in 2017. What was once a small concept now has the ability to completely transform the entertainment sector. It’s no secret that the entertainment world has serious issues when it comes to labels robbing creators of their content and earnings. But with blockchain, the middle man is removed. And while many blockchain companies like Riot Blockchain (NASDAQ:RIOT) typically invest in projects that deal with buying digital assets or providing audit technology services, there are a few out there that are using their services to better the entertainment sector. Take ENX Coin, for instance.
ENX Coin is a decentralized streaming platform that allows creators and consumers to participate in an equitable system. It was started by RoccStar Youngblood. On the platform, streaming services for movies, TV, and music are offered; there is no middle man.
Trend Number Two: Augmented Reality
Augmented reality (AR) is relatively new, but it’s already doing wonders to the entertainment industry. Captive is paving the way, pairing blockchain with augmented reality to create new ways for consumers to interact with brands.
Virtual reality is also influencing the entertainment industry, and likely will continue to do so, with predictions of VR content revenue hitting $5 billion by 2020.
Trend Number Three: Artifical Intelligence
It’s not a surprise artificial intelligence is among the three trends influencing the entertainment industry at the moment. Artificial intelligence is a powerful tool that has made the process of creating new content much easier, from creating new ads to movie trailers, consumers are met with faster and more economical services to stream media.
Cable service TiVo stands out from the crowd after having created a platform that uses AI to make personalized recommendations.
It’s easy to only look at the large-cap companies in the entertainment industry. After all, they reached that level of market capitalization for a reason. But as the tech world continues to grow, introducing the world to technologies like artificial intelligence and blockchain, investors might want to keep an eye on the little guys. If that means a small market cap, so be it, because chances are, there’s a lot going on behind the scenes.
Featured image: DepositPhotos © AllaSerebrina