Earlier today, BevCanna Enterprises Inc. (CSE:BEV) (OTCPK:BVNNF)—an emerging leader in the cannabis-infused beverages market—took another exciting step that’s sure to energize investors and fans of consumable cannabis products alike.
The company announced that it is acquiring the right, title, and interest to DeeperGreen technology. DeeperGreen is the proprietary water-soluble cannabinoid powder ingredient developed by Greener Frontiers.
DeeperGreen converts extracted cannabis into a fast-acting, tasteless, odorless, water-soluble powdered ingredient. It’s a proven stable ingredient that, when tested with cannabinoids, consistently delivers target concentrations within one batch and from batch-to-batch.
Independent laboratory testing also confirmed that DeeperGreen precisely infuses granular drink mixes and ready-to-drink water beverages.
Furthermore, BevCanna announced back in August that DeeperGreen—as well as products infused with DeeperGreen—meet the criteria to pass the current Cannabis Compliance Regulations set in California. This will allow for both reliable water-soluble infusion manufacturing processes and dosing confidence for consumers.
Regarding the news, Emma Andrews, Chief Commercialization Officer at BevCanna, said:
“The addition of a water-soluble powder allows us to offer consumers more variety in methods of consumption, which can now pair with various consumption occasions. Powdered drink mixes complement our existing expertise in ready-to-drink products and allow us to expand the innovation pipeline for our house brands, and with white label partners through contract manufacturing.”
BevCanna is Leading the Cannabis-Infused Beverage Space
Zenith Global, a food and drink consulting firm, projects that the global cannabis-infused beverages market will be worth $4.46 billion by 2025.
BevCanna has gathered all the necessary ingredients to capture this market now, just as it’s beginning to take off in Canada. Deloitte reports that this segment alone is already worth $529 million.
The BC-based company has a 100-acre outdoor cultivation site in the fertile Okanagan Valley. It also owns a world-class 40,000-square-foot, manufacturing facility with a bottling capacity of up to 72 million bottles per shift.
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On top of that, BevCanna enjoys the exclusive rights to a pristine alkaline spring water aquifer. The Canadian government has since halted access to new aquifers like this, meaning the company is positioned to become an industry leader in offering high-quality products.
In terms of product offerings, the company’s in-house brands include Anarchist Mountain Beverages and Grüv Beverages.
Anarchist Mountain is a THC-dominant, sparkling spring water beverage line with botanical flavor. To complement that, the Grüv line encompasses a wide range of easy-to-drink iced tea beverages with a balanced CBD and THC profile.
BevCanna is also reportedly in “the final development stage for a third product line that will be the catalyst for the launch of the company’s water-soluble powder beverage line in California.”
This third line is likely the THC-dominant Jase beverage mix. Jase will embody the “endless summer” sun of California combined with a vibrant hedonism for a bold and confident profile.
BEV Presents an Opportunity
All week, BevCanna shares have been hovering around $0.32. This is the lowest the stock has been since early August, just before its biggest run. By mid-August, BEV shares were trading at $0.78.
Now that the company’s products can legally be retailed across Canada, BEV seems poised for another jump. If the stock reaches $0.78 again from its current price of $0.31, investors could be seeing returns of 151.6%.
For investors considering a play in the cannabis-infused beverages space, BevCanna offers an attractive opportunity. Keep watching this space for more updates from this fast-moving company.
Featured image: DepositPhotos © CreativeFamily
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