Aug 12, 2021 Jay Jackson

Bezos-Backed‌ ‌Brand‌ ‌NotCo‌ ‌Expands‌ ‌AI Plant‌-Based ‌Milk‌ ‌Distribution‌

plant-based

The plant-based milk industry is showing no signs of slowing, with new innovative products hitting the shelves of major grocers every day. Plant-based milk companies like the Jeff Bezos-backed plant-based startup NotCo and Else Nutrition Holdings Inc. (TSXV:BABY) (OTCQX:BABYF) are expanding at ‘record speed’ and entering distribution partnerships with big box retailers like Whole Foods, Sprouts Farmers Market, Inc. (NASDAQ:SFM), Wegmans, and Walmart Stores Inc. (NYSE:WMT). NotCo, which uses artificial intelligence (AI) to create milk and dairy alternatives, has expanded its product’s reach to over 3,000 stores in the US since its launch and plans to increase to 8,000 by the end of 2021. Meanwhile, Else Nutrition has extended its offerings to over 900 locations including Sprouts, Big-Y, Raley’s, Natural Grocers, AFS, Haggen, PCC, Mother’s Markets and online retailers iHerb, Thrive and Amazon. At the same time, plant-based meat companies like Tattooed Chef (NASDAQ:TTCF), and Beyond Meat, Inc. (NASDAQ:BYND) are taking advantage of this growing market opportunity through key distribution deals to facilitate wider consumer access to plant-based meat and dairy alternatives.

Toddler and children nutrition company Else Nutrition Holdings Inc. (TSXV:BABY) (OTCQX:BABYF) has signed an online sales agreement with Walmart.com. This partnership will give Else Nutrition the opportunity to expand into Walmart’s e-commerce platform by Q4 2021 with its plant-based complete nutrition products for toddlers. Walmart is the US’s largest retailer and has continued to increase its ecommerce sales during the pandemic, offering Else exposure to its large community of shoppers.

According to Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition, the new deal with Walmart.com is a huge step for the company. “The sheer size of Walmart.com will help us reach thousands of new families and enable us to scale significantly over the next 3 years.”

Else Nutrition has enjoyed a wide reach on Amazon, where its plant-based complete nutrition for toddlers as well as its kids complete nutrition product reached Amazon’s top positions in hot new releases in the baby and toddler formula and kids nutritional shakes categories.

The announcement that Else will be partnering with Walmart comes shortly after Else Nutrition launched two new product lines to the market: complete nutrition, plant-powered protein shakes for kids and announced its coming launch of its clean plant-based nutrient-dense cereals for babies 6 months and older.

Major Plant-Based Companies Partner with Retailers to Bring Their Innovations Closer to Consumers

Plant-based companies are working to meet consumer demand and their willingness to try new innovative plant-based animal protein alternatives. As this interest grows, retailers such as Walmart are stocking their shelves with various plant-based offerings. 

Sprouts Farmers Market, Inc. (NASDAQ:SFM) recently announced it would open a new store in Buford. The new store adds to more than 300 of Sprouts stores across the country and brings the company closer to achieving its goal of opening about 20 stores in 2021. In addition to bringing organic and plant-based foods closer to its customers, the new store will create around 65 employment opportunities for the local community. The company also plans to

donate fresh produce that is fit for consumption but not for sale to the Atlanta Community Food Bank.

Walmart Stores Inc. (NYSE:WMT) is also partnering with plant-based companies through distribution deals. Walmart has distribution agreements with big plant-based food alternatives including Impossible Foods and Beyond Meat. The company recently expanded its partnership with Beyond Meat, allowing Beyond Meat to bring its products across Walmart’s 2,100 stores across the country. This expansion makes it the second major expansion for Beyond Meat in Walmart in 2021. Other plant-based food and beverage brands available on Walmart include Gardein, Field Roast, Hellman’s, MorningStar Farms,and Healthy Choice.

Tattooed Chef (NASDAQ:TTCF) has partnered with Kroger to bring a series of its SKUs in approximately 1800 of Kroger’s stores to allow consumers to access their favorite plant-based alternatives. Among the products Tattooed Chef will bring to Kroger’s stores include, cauliflower mac and cheese bowl, cauliflower pizza bowl with plant-based pepperoni, veggie hemp bowl , buddha bowl, enchilada bowl, plant-based burrito bowl and gochujang chow mein. Consumers can access the new brands of Tattooed Chef’s products by September in nearly all of Kroger’s stores across the country. 

Beyond Meat, Inc. (NASDAQ:BYND) is expanding its partnership with A&W Canada to distribute its new line of plant-based nuggets for a limited time starting August 9, 2021. Beyond Meat has previously collaborated with A&W Canada to distribute its products to the Canadian consumer. This partnership is a significant milestone for Beyond Meat as it coincides with the increasing demand for plant-based meat that matches the taste and texture of animal meat. 

With more consumers embracing plant-based alternatives, companies in the plant-based milk and meat sectors are seeing the value of expanding their retail presence to reach more consumers. Else Nutrition has expanded its retail presence in major platforms like Amazon and is now expanding to other retailers such as Walmart. 

For more information on Else Nutrition Holdings Inc. (TSXV:BABY)(OTCQX:BABYF), click here. 

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Featured Image: Megapixl © Eakrin9 


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Disclosure:

1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on research and understanding of the sector.

2)The Article was issued on behalf of and sponsored by, Else Nutrition Holdings Inc. Market Jar Media Inc. has or expects to receive from Else Nutrition Holdings Inc.’s Digital Marketing Agency of Record (Native Ads Inc.) three hundred eleven thousand six hundred and sixty USD for 53 days (37 business days).

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6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect management's expectations regarding Else Nutrition Holdings Inc.’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to Else Nutrition Holdings Inc.’s industry; (b) market opportunity; (c) Else Nutrition Holdings Inc.’s business plans and strategies; (d) services that Else Nutrition Holdings Inc. intends to offer; (e) Else Nutrition Holdings Inc.’s milestone projections and targets; (f) Else Nutrition Holdings Inc.’s expectations regarding receipt of approval for regulatory applications; (g) Else Nutrition Holdings Inc.’s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) Else Nutrition Holdings Inc.’s expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute Else Nutrition Holdings Inc.’s business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) Else Nutrition Holdings Inc.’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) Else Nutrition Holdings Inc.’s ability to enter into contractual arrangements with additional Pharmacies; (e) the accuracy of budgeted costs and expenditures; (f) Else Nutrition Holdings Inc.’s ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption to as a result of CV-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of Else Nutrition Holdings Inc. to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) Else Nutrition Holdings Inc.’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as CV-19 may adversely impact Else Nutrition Holdings Inc.’s business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing Else Nutrition Holdings Inc.’s business operations (e) Else Nutrition Holdings Inc. may be unable to implement its growth strategy; and (f) increased competition.

Except as required by law, Else Nutrition Holdings Inc. undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Neither does Else Nutrition Holdings Inc. nor any of its representatives make any representation or warranty, express or implied, as to the accuracy, sufficiency or completeness of the information in this document. Neither Else Nutrition Holdings Inc. nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this document by you or any of your representatives or for omissions from the information in this document.

7) Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of Else Nutrition Holdings Inc. or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of Else Nutrition Holdings Inc. or such entities and are not necessarily indicative of future performance of Else Nutrition Holdings Inc. or such entities.