Aug 4, 2021 Matthew Evanoff

Potato-Based Milk Enters the Booming Plant-Based Milk Market With a Bang

plant-based milk

Plant-based milk has taken the food industry by storm, with products popping up on shelves made from oats, cashews, almonds, coconuts, hazelnuts, walnuts, barley, rice – the list goes on. However, many of these crops, like oats, can be resource-intensive and tricky to harvest, which is why Swedish company Dug is introducing a potato-based milk to the booming plant-based milk market. At the same time, companies within the plant-based food space are continuing to ramp up their plant-based offerings in an effort to gain a larger share of the $7 billion market. Else Nutrition Holdings Inc. (TSXV:BABY) (OTCQX:BABYF) is one of the most innovative companies developing plant-based nutrition for babies and toddlers via its Else Nutrition lines of formula and other products. Companies like KKR & Co. Inc. (NYSE:KKR) and Yum! Brands (NYSE:YUM) collaborated to bring the innovating Violife vegan cheese and Pizza Hut stuffed crust dish to Pizza Hut. Oatly (NASDAQ:OTLY) and Tyson Foods (NYSE:TSN) continue to develop plant-based alternatives that consumers seem to love. 

Else Nutrition Holdings Inc. (TSXV:BABY) (OTCQX:BABYF) has been on a run, with new products, research and development, and clinical studies coming down the pipeline to advance its position in the plant-based infant nutrition food market. The company announced on July 20 that it had completed a full-scale commercial trial manufacturing run of the ready to drink liquid version of its Plant-Based Complete Nutrition for Toddlers and Kids products after months of R&D trials. This expansion of manufacturing capacity will prepare Else to offer its products in liquid format and enable the brand to penetrate hospitals while opening up an additional 92% of the Kids nutritional drinks market. This $1 billion dollar category in the US brings a vastly larger customer base into the company’s sights.

Else also recently announced that it is launching a clinical study to validate the growth benefits of Else’s Plant-Based nutrition. The study will focus on a 4-month period of consumption to see how Else production supports healthy and proper growth in young children vs. cow-milk-based formula. 

“This is an exciting development for the brand, and we are confident that it will further validate the efficacy of our whole-food-based nutrition products for early childhood,” said Hamutal Yitzhak, CEO, and Co-Founder of Else Nutrition. “Thousands of families across North America have already taken to Else products, and we’ve heard tremendous feedback, including real life-improving cases. This study will only serve as further validation, and can serve us in our Medical Marketing efforts.”

Else has also attained FODMAP certification and will be able to use the FODMAP Friendly Certification Trademark on its packaging. The Fermentable Oligosaccharides, Disaccharides, Monosaccharides, and Polyols (FODMAP) friendly product label ensures that it is safe for those suffering IBS symptoms. 

To bolster its global medical market, clinical, and regulatory affairs, Else Nutrition announced strategic additions to its team. Two former Abbott Laboratories executives will be added to Else’s executive team – Simeon Saunders will come on board as VP Global Medical Marketing and Scientific Affairs to lead the company’s global medical marketing, clinical and regulatory affairs globally, and Mike Click will join as GM and VP Else North America. After 25 years at Abbott Laboratories, Simeon Saunders will bring experience and skill to the Else team. Mike Glick will lead Else’s US subsidiary expansion and manage operation as the company expands into Canada.

An Innovative and Forward-Thinking Industry

Global investment company KKR & Co. Inc. (NYSE:KKR) gained its stake in the plant-based food market through the purchase of Violife, an award-winning vegan cheese manufacturer owned by Upfield Group, in 2017. In June, Violife announced a collaboration with legendary hip-hop artist and long-time vegan, RZA to develop the 2021 Plant Grants program, which will focus on helping community-based Black-owned restaurants recover from the impacts of the COVID-19 pandemic through funding to support re-investment in the business and coaching on menu development from two plant-based chef pioneers, Lemel Durrah and Laricia Chandler to inspire the addition of more plant-based dishes to their menus.

Yum! Brands (NYSE:YUM) restaurants have also been bolstering their plant-based offerings. Pizza Hut is collaborating with Violife to launch of Vegan Stuffed Crust with Violife following countless requests for a plant-based alternative to cheese. The new release comes after the successful January launch of its vegan pepperoni pizza, the Pepperphoni, which resulted in almost 40,000 vegan pizzas sales within the month alone.

Oatly (NASDAQ:OTLY) expanded its investor base when it went public under the ticker OTLY on the NASDAQ on May 20, 2021. The company is also opening one of the largest plant-based dairy factories in the world in Peterborough, UK. Anticipated to launch in 2023, the factory is expected to create 200 local jobs and will provide Oatly with an end-to-end production solution and facility.

Tyson Foods (NYSE:TSN) is proving to be a leader in the industry as it announced on July 22 that it had joined the McDonalds Mutual Commitment to Diversity, Equity, and Inclusion (MCDEI). The plant-based foods industry is a progressive and innovative one, and Tyson Foods is proving it by being an early adopter of this important pledge. Tyson employees speak more than 50 languages across the company and boast a multicultural community of employees.

Meanwhile, Else Nutrition Holdings Inc. (TSXV:BABY) (OTCQX:BABYF) is focused on further innovation within the baby, infant and toddler nutrition category with ongoing product launches planned for later this year.

To learn more about Else Nutrition Holdings Inc. (TSXV:BABY) (OTCQX:BABYF), click here.

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Featured Image: Megapixl © Andreypopov |


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6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect management's expectations regarding Else Nutrition Holdings Inc.’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to Else Nutrition Holdings Inc.’s industry; (b) market opportunity; (c) Else Nutrition Holdings Inc.’s business plans and strategies; (d) services that Else Nutrition Holdings Inc. intends to offer; (e) Else Nutrition Holdings Inc.’s milestone projections and targets; (f) Else Nutrition Holdings Inc.’s expectations regarding receipt of approval for regulatory applications; (g) Else Nutrition Holdings Inc.’s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) Else Nutrition Holdings Inc.’s expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute Else Nutrition Holdings Inc.’s business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) Else Nutrition Holdings Inc.’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) Else Nutrition Holdings Inc.’s ability to enter into contractual arrangements with additional Pharmacies; (e) the accuracy of budgeted costs and expenditures; (f) Else Nutrition Holdings Inc.’s ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption to as a result of CV-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of Else Nutrition Holdings Inc. to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) Else Nutrition Holdings Inc.’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as CV-19 may adversely impact Else Nutrition Holdings Inc.’s business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing Else Nutrition Holdings Inc.’s business operations (e) Else Nutrition Holdings Inc. may be unable to implement its growth strategy; and (f) increased competition.

Except as required by law, Else Nutrition Holdings Inc. undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Neither does Else Nutrition Holdings Inc. nor any of its representatives make any representation or warranty, express or implied, as to the accuracy, sufficiency or completeness of the information in this document. Neither Else Nutrition Holdings Inc. nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this document by you or any of your representatives or for omissions from the information in this document.

7) Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of Else Nutrition Holdings Inc. or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of Else Nutrition Holdings Inc. or such entities and are not necessarily indicative of future performance of Else Nutrition Holdings Inc. or such entities.