Leading software technology company VSBLTY Groupe Technologies Corp. (CSE:VSBY) (OTCPK:VSBGF) announced an exciting partnership Thursday morning that will expand its global retail reach.
VSBY has signed an exclusive global reseller agreement with Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls International (NYSE:JCI). Johnson Controls is a global diversified technology and multi-industrial leader that serves a massive range of customers in more than 150 countries and boasts a market cap of almost $35 billion USD.
The deal will provide VSBLTY with access to a wide pool of big-box retailers across the globe and more than 1.5 million data collection devices that capture 40 billion visits and track and protect billions of items each year.
“With its standard of excellence in retail technology innovation and global reach, Sensormatic is an ideal partner for VSBLTY. Sensormatic shares the VSBLTY vision to engage the shopper by delivering targeted content for a truly omni-connected and omnichannel store that produces both high impact advertising as well as advance shopper insights,” said VSBLTY Groupe CEO Jay Hutton. “We are excited to now have a global scale partner with a large channel and sales force that enjoys existing relationships with the largest retailers across the world.”
The deal will see VSBLTY’s software technology be integrated with Sensormatic’s portfolio of existing retail solutions to provide its retail customers with enriched, actionable consumer demographic information and help boost in-store sales through context-sensitive targeted advertising and promotional video content throughout the store as well as on loss prevention pedestals.
All three of VSBLTY’s retail and security solutions—VisionCaptor™, DataCaptor™, and VECTOR™—will all be sold and serviced globally in conjunction with Sensormatic Solutions.
According to the release, Sensormatic has already introduced VSBLTY’s software suite to several customers, but the formal launch will happen in Q4 2019.
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Enhancing Retail Experiences with Innovative Technology
The retail landscape is experiencing a major shift, and digital technology is being leveraged to enhance the consumer experience to support retailers and major consumer brands.
In fact, the digital signage market is expected to grow at a compound annual growth rate (CAGR) of 8% over the next six years to reach $31.71 billion by 2025, with retail leading the charge.
“VSBLTY’s industry-leading digital display, which drives interactivity into the store experience, and Vector™, our software module that detects persons or objects of interest, along with our computer-based vision analytics technology will further enhance Sensormatic’s global marketplace position, providing crucial software services to hundreds of retailers worldwide,” explained Hutton.
The latest deal with Sensormatic Solutions is just one of many deals coming down the pipeline for VSBLTY Groupe Technologies.
The company has already partnered with Intel, LG-MRI, and Peerless and VSBLTY’s software has been deployed in retail locations for prominent brands like Heineken, Colgate, Walmart, and Kraft/Heinz.
Additional deals in the pipeline include 2,500 major grocery stores in 19 states, 58,400 convenience stores in 17 countries, 60 international resort hotelier locations, 2,200 major retail technology locations, and in-store media/activation campaigns in 55,000 stores across Canada and the US.
In short, VSBLTY has some major potential to dominate the digital signage market.
The company’s share price reacted favorably to the news and was up 12% on the OTC by 2 pm EST. It will be exciting to see how this deal with Sensormatic Solutions will benefit VSBY.
Investors interested in retail technology solutions will want to keep an eye on this company and its continued growth within this market.
Featured Image: VSBLTY