Village Tea Company Distribution, Inc., a division of Affinity Beverage Group, Inc. (OTC:$ABVG), announced that as a part of its ongoing effort to introduce more people to the benefits of drinking quality loose leaf, has launched its new food service and hospitality platform in EAT Food Market at Northern Arizona University.
Specifically. EAT is a new on-campus cafe/market that offers a noodle bar, self-service salad station, smoothie/vegan shake bar, and loose leaf tea bar to 25,000 students attending NAU.
Village Tea Company has focused on providing premium loose leaf tea to its core target consumers, GEN-Z and Millennials. Due to the acceleration in the desire for healthier food and beverages over the past several years, the company feels that there is a tremendous growth opportunity for products in the channel of distribution, especially working alongside the country’s leading providers of on-campus dining services. Going forward, Village Tea hopes to expand its food service program and on-campus presence at various colleges and universities across the country.
Additionally, CEO of Village Tea, Janon Costley stated, “We will also seek opportunities to leverage the on-campus exposure of our products to develop additional sales and marketing initiatives with retailers in the surrounding communities.”
Affinity Beverage Group Inc is a holding company that focuses on branded consumer product acquisition opportunities in the $2.4 trillion health and wellness sector. The company primarily targets lifestyle brands, companies, and/or exclusive product distribution rights focusing on tradition, and non-traditional, healthy beverage options.
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